The problem isn’t architecture.

It’s the system built around it  a framework built to bill hours, push drawings, and move on, while the people who live in these spaces every day are left to deal with the fallout.

 

Design decisions are made from a distance.

Most architects have never felt the split-second rhythm of service, the chaos of a kitchen line, or the flow of a lobby at check-in.

They design for plans, not people.

 

And in hospitality, that gap is costly.

Ask anyone who’s ever worked behind a bar or front desk: “Why did they design it like this?”

Because that’s what the architect wanted.

 

We design differently.

We build worlds that work  visually, operationally, and financially.